Posted July 2026 | By Eric Engelbert | Updated as the project progresses.
The Row at Red Hill: Santa Ana's $650 Million Apartment Complex Built Where Ricoh Electronics Once Operated
The Row at Red Hill is the single largest residential development project currently underway in Santa Ana by almost any measure. At 14.5 acres, 1,100 apartments, and a total project cost of $650 million, it is also Greystar Real Estate Partners' largest project ever completed in Southern California. The development occupies the former site of a Ricoh Electronics industrial and warehousing complex at the corner of Red Hill Avenue and Warner Avenue in eastern Santa Ana, where three large vacant industrial buildings were demolished to make way for what is now a walkable mixed-use neighborhood of rental apartments, restaurants, shops, and a two-story fitness and wellness center.
The project has gone through several names and two different developers since it was first proposed. Newport Beach-based Arrimus Capital submitted the original application to the City of Santa Ana in 2019 under the name "The Bowery." The city renamed it "Warner Redhill Mixed-Use Development" in August 2020 after City Council approval. Greystar then acquired the entitled site from Arrimus Capital in 2021 and rebranded the project as The Row at Red Hill. The first two residential buildings opened in August 2024. As of early 2025, the city's tracker showed Buildings C and D at 85% and 70% complete respectively, with full project delivery expected in 2025.
The Site: Ricoh Electronics' Former Industrial Complex
The 14.58-acre parcel at 2300 South Red Hill Avenue was developed with three large industrial, warehousing, and office buildings totaling 212,121 square feet, along with associated parking and landscaping. The buildings were occupied by Ricoh Electronics, the American manufacturing and electronics division of the Japanese Ricoh Company, which produces imaging equipment, copiers, and industrial technology products. By the time Arrimus Capital submitted the development application, the buildings were vacant, reflecting a broader pattern of industrial tenants in Orange County consolidating or relocating as land values rose and mixed-use residential development became a more economically viable use for well-located industrial parcels near freeway intersections.
The site's zoning at the time of application was Light Industrial (M-1), and its General Plan land use designation was Professional and Administrative Office (PAO). Converting an industrial parcel of this size to 1,100 apartments and 90,000-plus square feet of commercial uses required a General Plan Amendment to District Center (DC) and a zone change to a Specific Development (SD) designation tailored to the specific program. Demolition of all three existing buildings and removal of all existing improvements cleared the site for ground-up construction.
The location sits adjacent to the Tustin Legacy development, the massive master-planned redevelopment of the former Marine Corps Air Station Tustin that has been underway since the mid-2000s. The proximity to Tustin Legacy, the Irvine business parks, and John Wayne Airport made the corner of Red Hill and Warner a logical target for a large urban residential project serving white-collar workers who want to live close to their offices without paying Irvine rents.
Four Buildings, 1,100 Units, and a Self-Contained Walkable Neighborhood
The Row at Red Hill is organized as four residential buildings, each with its own aesthetic concept and amenity package, connected by a central public plaza, pedestrian paseos, and ground-floor retail promenades. Architecture firm AO designed the complex in what managing partner RC Alley described as a more timeless rather than contemporary aesthetic, with the goal of integrating the project into the broader urban fabric of Santa Ana as the city becomes more urbanized over time. Each residential building has an adjacent parking structure.
The four residential buildings (A through D) range from five to six stories. Buildings A and B are mixed-use structures with ground-floor commercial and upper-floor residential units. Building E is a standalone retail and restaurant shell. The retail component is divided into three distinct zones: the Garden Shops at 5,073 square feet, the Street Shops at 16,970 square feet, and the Plaza Shops at the largest portion at 28,264 square feet. The total commercial footprint of approximately 90,000 square feet includes 40,000 square feet of commercial space, 50,000 square feet of retail and restaurant space, and the 20,000-square-foot two-story fitness and wellness center.
Parking structure complete
Open since August 2024
Ground-floor retail below
Parking structure complete
Open since August 2024
Ground-floor retail below
85% complete (Feb 2025)
Parking structure 90% complete
Completion expected 2025
70% complete (Feb 2025)
Parking structure 90% complete
Completion expected 2025
| Project Name | The Row at Red Hill (formerly The Bowery / Warner Redhill) |
|---|---|
| Address | 2300 S. Red Hill Avenue / 2010 E. Warner Ave., Santa Ana, CA 92705 |
| Total Apartments | 1,100 units across 4 residential buildings |
| Unit Types | Studio, 1BR, 2BR, 3BR |
| Monthly Rents | $2,810 to $4,600 (at launch, July 2024) |
| Commercial/Retail | ~90,000 SF total (retail, restaurant, commercial) |
| Wellness Center | 20,000 SF two-story fitness/wellness facility |
| Parking | 4 parking structures (2 at 7 levels, 2 at 6 levels above grade) |
| Open Space | 5.75 acres exterior open space, plazas, courtyards, rooftop decks |
| Site Size | 14.58 acres |
| Total Project Cost | $650 million |
| Prior Site Use | Ricoh Electronics industrial/warehouse/office (212,121 SF, 3 buildings) |
| Original Entitlement Developer | Arrimus Capital (Newport Beach) |
| Developer/Owner/Operator | Greystar Real Estate Partners (Charleston, SC) |
| Architecture | AO (Architect Orange); RC Alley, Managing Partner |
| Leasing Launch | July 2024 |
| First Buildings Open | August 1, 2024 (Buildings A and B) |
| City Planner | Jerry C. Guevara, AICP — Senior Planner |
Amenities
Greystar describes The Row at Red Hill as an "upscale living" community. Amenities include WiFi throughout the complex, smart building entry, resort-style swimming pools and spas, EV charging stations, a dog park, co-working spaces, Zoom rooms, clubrooms, and outdoor courtyards. The two-story 20,000-square-foot fitness and wellness center is the centerpiece amenity, larger than most standalone commercial gyms. The central public plaza and pedestrian promenades running through the retail blocks are designed to function as a shared gathering space for both residents and the surrounding community.
From The Bowery to Warner Redhill to The Row: The Entitlement and Acquisition Story
Arrimus Capital, a Newport Beach-based real estate investment firm, filed the initial application with the City of Santa Ana in 2019 under the name "The Bowery." The project required a full Environmental Impact Report under CEQA, reflecting the scale of the proposal and the significance of converting 14.58 acres of industrial land to a 1,100-unit mixed-use community. The EIR process involved a Notice of Preparation filed in July 2019, a draft EIR with technical appendices, a final EIR with a Mitigation Monitoring and Reporting Program, and a final Traffic Impact Analysis.
The Sunshine Ordinance community meeting was held on Monday, April 15, 2019, from 6:00 to 7:30 pm at Spoons Grill and Bar at 2601 Hotel Terrace, a restaurant near the project site. The meeting flyer was distributed in both English and Spanish. The project then went through the Airport Land Use Commission on May 21, 2020, reflecting the site's proximity to John Wayne Airport's flight path corridors. Planning Commission held public hearings on May 11 and May 26, 2020. City Council then held multiple public hearings in August and September 2020, with the final approval completed on September 15, 2020. The city renamed the project "Warner Redhill Mixed-Use Development" on August 12, 2020 during that hearing process.
With entitlements secured, Arrimus sold the site to Greystar in 2021. Greystar brought its own design vision and contractor relationships, rebranding the project as The Row at Red Hill and beginning construction. Greystar described the project from the start as the most ambitious mixed-use project in the company's three-decade history. Construction progressed in phases, with leasing launched in July 2024 and Buildings A and B opening August 1, 2024.
About Greystar: The Nation's Largest Apartment Owner
Greystar Real Estate Partners is based in Charleston, South Carolina, and is consistently ranked as the largest apartment owner and operator in the United States. Founded more than 30 years ago, the company has grown into a global multifamily platform with assets across the United States, Europe, and Latin America. Greystar operates across the full spectrum of multifamily real estate, from student housing to built-to-rent single-family communities, logistics, and more recently life sciences real estate. For the majority of its history, however, the company's identity has been built on conventional market-rate apartment development and management.
The Row at Red Hill is a milestone project for the company because of its sheer scale and complexity. At $650 million and 1,100 units across four residential buildings with integrated retail, a wellness center, and a public plaza, it represents the type of project that only a handful of developers in the country could execute simultaneously in terms of capital, construction management, and leasing infrastructure. Greystar's decision to locate its largest-ever Southern California project in Santa Ana rather than in Irvine, Newport Beach, or another higher-cost OC submarket was a deliberate bet on Santa Ana's trajectory as the city continues to urbanize and build toward its state housing mandates.
Arrimus Capital, the Newport Beach firm that held the entitlements before selling to Greystar, is a vertically integrated real estate investment and development firm that specializes in acquiring, repositioning, and developing urban mixed-use and residential properties in Southern California. Their work entitling The Bowery through a full EIR process and City Council approval created the development rights that Greystar ultimately monetized into the Row at Red Hill.
What The Row at Red Hill Means for Buyers, Sellers, and Renters in Santa Ana
At $2,810 to $4,600 per month at the time of its July 2024 launch, The Row at Red Hill set a new ceiling for achievable rents in Santa Ana. Those numbers put the community in direct competition with Class A product in Irvine and other established luxury apartment markets in Orange County, which is a strong statement about where Greystar sees the market heading in eastern Santa Ana. For property owners who already hold multifamily assets in the vicinity of Red Hill and Warner, the new comp will affect both appraisals and what the market will bear in their own buildings over the coming lease cycles.
For renters, the community offers a product type that did not exist in Santa Ana before: a genuine, campus-scale walkable neighborhood where residents can go from their apartment to a two-story gym, a restaurant, a coffee shop, and a public plaza without getting in a car. That experience is common in parts of Los Angeles and certain urban markets but was not available in Santa Ana at any price before this project opened. Whether it sustains that rent premium long-term depends on absorption and how quickly additional supply enters the market.
For homebuyers weighing a purchase in the area, the Row at Red Hill provides a useful data point. A renter paying $3,500 per month at The Row who is considering buying in the surrounding area will find that $3,500 per month in mortgage payment capacity, at current rates with a reasonable down payment, translates to a purchase price in the high $600s to low $700s. That comparison is a useful framework for any buyer who has been renting in Santa Ana and is deciding whether the current moment makes sense to purchase.
Evaluating a Move to Eastern Santa Ana? We Can Help You Buy or Compare.
Whether you are a current renter at The Row considering a purchase, an investor tracking how new luxury supply is affecting values in the surrounding area, or a buyer looking at what ownership costs look like next to renting at this price point, we work with clients at every stage of that decision across Santa Ana and all of Orange County.
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