Effective Real Estate Strategies
At Orange County Real Estate Inc. we understand what it takes to sell your home. Some of the smallest details can be the difference between selling your home for the most money in the least amount of time and not selling at all.
The marketing plan for our client’s home is always different and always multifaceted. It depends so much on the property, and oftentimes the clients themselves. The one thing we do for every home we sell is…
We build an online marketing “platform” that works for us 365 days a year 24-7, at the center of this platform is impeccable photography.
Our marketing strategy is based on buyer analysis done by the National Association of Realtors. Sellers want help marketing their homes because over 98% of traffic is going to come from buyers who have seen their homes online.
We pride ourselves in the use of technology and innovations to maximize the exposure of your home.
11 Critical Questions To Ask Before Hiring A Real Estate Agent
When it comes to selling or buying a property, it's important to have a realtor you can trust. Here are 11 critical questions you should ask before hiring an agent to ensure you're making the right choice:
- How long have you been selling real estate? Our brokerage has been licensed since 1998. We've handled hundreds of transactions from starter homes to estates. Utilizing our local knowledge and experience, we offer valuable insight and advice throughout the entire process of buying, selling, and financing real estate.
- What are your qualifications? Our team has experience in residential and commercial sales, real estate lending and appraising, risk management, and real estate development. We have the education and experience to help you navigate your real estate transactions.
- Where do you get your current business? Marketing, we’re really big on search engines, display networks, inbound phone systems, and direct mail. 20% of our business is from referrals and past clients.
- Can you give me a list of client references? Of course, we have references from clients, agents, mortgage brokers, title companies, and escrow officers. Here is a link to our testimonial page. You can also find recent reviews on our Google Business Page and Zillow.
- What area do you specialize in? Our team specializes in Orange County. We are in the field most days which is why we also specialize in off-market properties. We also handle the surrounding areas including parts of Los Angeles County, San Diego County and Riverside County.
- Do you have a formal marketing plan? Our marketing plan starts with our highly-ranked website. We use our website to communicate with and educate buyers and sellers. Our large database and network allow us to market directly to buyers and sellers on behalf of our clients. In addition, we have a comprehensive marketing plan in place that ensures maximum exposure and distribution for your property.
- What is your approach to pricing a home? We use the data. The first thing we do is locate the comparable sales. From there we look at the property as an appraiser and add or subtract value depending on features and condition. For example, an ocean view could be a 5% - 10% difference vs. a neighboring house without an ocean view.
- How will you keep me informed about the status of my property? We attend every showing which will give us an opportunity to discuss the status and any feedback we get from potential buyers. We provide a weekly status report on Mondays via email or phone.
- How will you handle potential conflicts of interest, such as representing both buyer and seller in a transaction? We represent the buyer and seller about 10% of the time. The California Association of Realtors has very detailed contracts to protect both sides and the contracts are very clear about transparency and providing all the known information about the property.
- Can you assist me in finding a lender or mortgage broker if needed? Yes. We have experience in mortgage finance and have contacts that will be willing to help. In addition to that, we stay on top of interest rates and mortgage lenders that provide "out of the box" financing.
- How will you help me navigate the closing process and ensure a smooth transaction? California real estate transactions come with a ton of paperwork. We utilize a transaction coordinator for every transaction. Our transaction coordinator is an integral part our team and will help ensure a smooth transaction.
Work with the Orange County Real Estate Team: 949-430-7500
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Testimonials:
Greg and Lauren G. in Huntington Beach:
"It is our experience that Eric is a unique real estate professional. Eric is extremely proactive; he finds solutions. Eric has good people skills and can work with difficult or trying situations to find solutions. He is not flappable, i.e. not easily thrown off his game, and has a calm and professional demeanor. He also did the work, which is my pet peeve with many in the RE community, they don't do the work, but sign you up and then don't help you find, vet, or solve housing challenges. Eric is the opposite and raised issues we did not think of, and also responded to and researched issues that we identified. I also found his valuation analysis to be accurate and supported. We also had a lot of trust in Eric and found him to be of high character and reliable. These are all characteristics that make him stand out and above his peers and competition. I offered to give this reference for Eric, he did not solicit it, because I want others to have the same great experience we did."
Brett and Dee Y. in Costa Mesa:
"We really enjoyed working with Eric. He worked tirelessly to sell our home, doing open houses and advertising the home on Facebook. I have to admit I was worried that the home was not going to sell. Once we had an offer on the table he was a shrewd negotiator, negotiating on our behalf always bringing good points to the table. His confident nature helped us secure the most money we could have received for our home. He is a very caring person and he is very knowledgeable about real estate. I would recommend him and his team."
Mike and Harriet F. in Laguna Niguel:
Mike and I were pleased and so grateful that Scott made the business of selling our house so quick and simple. We decided that we would just leave it in his hands and he did a wonderful job. We are happy to recommend Scott to anyone who asks. We couldn’t be more pleased.
James N. in Dana Point:
From the beginning, Eric was highly responsive, accommodating on schedules, immediate follow-up and thorough on details as needed. Most important his demeanor of happy, engaging and genuine made the whole experience terrific from start to finish. He is very detail oriented and has a thorough knowledge of the Orange County Real Estate Market.
