Effective Real Estate Strategies

REDEFINING SERVICE IN REAL ESTATE

Selling a home can come with challenges and frustrations. At Orange County Real Estate Inc. we understand what it takes to sell your home. Some of the smallest details can be the difference between selling your home for the most money in the least amount of time and not selling at all.

The marketing plan for our client’s home is always different and always multifaceted. It depends so much on the property, and oftentimes the clients themselves. The one thing we do for every home we sell is…

We build an online marketing “platform” that works for us 365 days a year 24-7, at the center of this platform is impeccable photography.

Our marketing strategy is based on buyer analysis done by the National Association of Realtors. Sellers want help marketing their home because over 95% of traffic is going to come from buyers who have seen their home online.

We pride ourselves in the use of technology and innovations to maximize the exposure of your home.

Hire us to help you buy or sell a house anywhere in Orange County and if we’re not the best, most consistent, caring, competent, and effective realtor’s you’ve ever hired...then fire us at any time!

• Insist on Quality!
• Eric Engelbert, Broker
• Orange County Real Estate Inc
• 949-430-7500
• www.OCRealEstateInc.com

10 Critical Questions to Ask Before Hiring An Agent

1. How long have you been selling real estate? Eric Engelbert has been licensed since 1998 and has handled hundreds of transactions from starter homes to estates.
2. What are your qualifications? Eric is college educated and has earned nearly 100% of his income in commission sales. Anyone that can keep clients happy and their business profitable deserves a chance.
3. Where do you get your current business, can you prove this? Marketing, we’re really big on search engines, display networks, inbound phone systems and direct mail. Warning...if you hear an agent say “referrals” that probably means they don’t spend any money on marketing. Yes, we can prove it at any time by opening our laptops.
4. Can you give me a list of client references? Of course, we have references from clients, agents, mortgage brokers, title companies, escrow officers etc.
5. Do you have a formal marketing plan? That’s the whole point of this guide! If your agent doesn’t already have a world-class website and formal written marketing plan to sell your home, do you think they’ll start now?
6. What percentage of your clients do you get by discounting your fees? Great question! Zero, that’s not because we refuse to negotiate, in fact, we create a custom plan for each client and situation, it’s simply not our front end offer like many of the 1% list brokers out there. After doing an analysis of their list to sold price ratio you’ll quickly learn that buyers make discount offers with discount agents.
7. Can you show examples where you were successful when other agents were not? Absolutely, in fact, there are several in our testimonials.
8. What percentage of your business comes from referral? 25% year-over-year. The other 75% is through marketing, we always have new business.
9. How often do you sell your own listings? Twice as often as the average agent! We sell our own listings about 10% of the time.
10. What happens if I want to fire you? How many times have you been fired? Simply pick up the phone. Twice in the last 10 years. The first time was with a client who thought “exclusive agency” meant that I would cancel my other listings. The next time occurred when I told a buyer to stop offering $450,000 on homes listed at $650,000. He fired me right on the spot. Either way, I was happy both times.

5 Unique Aspects of Our Sellers VIP Program

• Maximum Exposure With Online Presence
• Cancel the Listing at Any Time
• No Advanced Fees of Any Kind
• No Pressure Presentation
• Flexible Commission Structure

5 Unique Aspects of Our Buyers VIP Program

• Access Off Market Properties
• Cancel the Agreement at Any Time
• Our Service is Free to You!
• No Pressure Presentation
• Investor Discount (Title & Escrow), 20% Military (Escrow), 25% First Time Home Buyer (Title Fee), 30% Senior Discount (Escrow)
• 100% Direct Access to All New Construction Developments

Want to take the Next Step in selling your property?

There's a good chance you are looking for a competent REALTOR ™ if you've read this far. Let's schedule a quick time to meet and discuss your situation. You can expect us to be prepared, extremely organized, and ready to start creating a custom marketing campaign for your property.

While working in real estate since 1997, we've handled transactions with international buyers, military families, 1031 exchanges with investors, luxury sales well north of $1 million, and of course a wide variety of residentail sales.

We're here to make your real estate transition a fantastic experince in every way!

Simply call, text or email and let us know how we can help you best. It's never too early to start planning your next move.

Thank you,

Eric Engelbert

949-430-7500

Eric@OCRealEstateInc.com